This was a group rebrand project of the chemical company BASF. Myself and five of my classmates have been working for the last month to bring this assignment to fruition. My job title for this project was creative director, meaning I was responsible for the overall look and feel of the rebrand. Meaning the creation of the style guide was my responsability. Other tasks I was responsible for included making and explaining the logo, fleet vehicles, promotional vehicle, mood board, mind map, and assembly of the process book which goes alone with this project.